Leads and cost per lead
LeadsCost per lead (trailing 7-day average)
Campaigns
Calls vs form fills
Phone callsForm fillsText messagesOther
Leads by hour of day
When leads come in, selected period
Lead types by campaign
How Google Ads counts each lead
What people searched before clicking
Search campaign only. Every search that led to a click in the selected period.
Wasted spend = 3+ clicks and no lead. Brand = searches for the Bin There Dump That name. Click a column heading to sort.
Leads by city
Where leads come from
City performance
Cities with clicks in the selected period
Zip codes
Top zip codes by activity. Darker = more leads.
When leads come in
Day of week by hour. Darker = more leads. Hover a cell for clicks and cost.
Devices
Where people are searching from
Day of week
Average per day, selected period
How often your ads showed up
Auction insights
Who else is bidding on these searches
Domains that appeared in the same auctions as your Search ads
Month to date spend
ActualEven paceProjected
Pacing
This calendar month
Daily budgets by campaign
Set in Google Ads, compared with actual average daily spend in the selected period
What's happening